Advertisment

Whether we find advertisements on radio, television, Internet, newspapers, or roads, they feature become a part of our daily life. Basically, w herever we style, we lead certainly find an advertisement that Is somewhere. Advertisements ar a tool to farm a certain product in various ways so it gage reach potential customers or just to inform good deal of what product they produce. Frank (2005) illustrates that advertisements seek to prevail on _or_ upon costumers to buy products. Advertisers use it promulgate advertisements skillful to manipulate the heap without taking in consideration if it is honorable or not.So, advertisers manipulate spate by the use of weasel word, and pathos. Words have the power that toilette Inspire and attract humans. Advertisers use words to convince customers to buy their product, but they cant advertise words that break the law in their country. So advertisers found a way that leave alone prevent them from a facing legal action which is weas el words. Weasel words appear to say i thing when in fact they say the opposite or cipher at all, (Lutz, 2012, p. 248). This mover that weasel words imply something, but in humanity nothing has been said or eel Information has been delivered.Lets take the phrase Up to 50% or whatever percentage off as an example. First when we enter this, we think and look but on the itemize 50% because it sloppeds it is half of the original price and we ignore the phrase up to which is the well-nigh important part. Up to is a misleading statement that does not mean exactly the number that comes after it, but it means that, for example, the rabbet can either be 30, 20 percent or no discount at all. This statement is technically correct, but it tricks and misleads people by the number that allows.Advertising can effectively manipulate people by weasel words by dint of some ways as people Just pay solicitude the words that come after the weasel word. Though weasel words perhaps the appro ximately common way of manipulating people, there is an another(prenominal) technique used in the advertising manipulation, which is the use of pathos. Pathos is considered as one of the most stiff tool that can easily change ones emotions toward something. Armstrong (2010) explained that advertisement can carry out the satisfaction of consumers when they use the product by using emotional particle In advertising.Manipulate people through emotions Is an effective way to mislead people because people cant refuse or Ignore emotions. Lets take the example of women existence concerned about their appearance. Not just that, but also what they argon required to do in order to be perfect. Advertisers use this weakness to promote cream products in which they show women how they argon going to look after using the product. They promote the ads in more places, especially In fashion magazines, as they know that women like to read this type of magazines. As a result, omen go ahead and buy the product beveling that It will benefit them.After using it, they realize that they have been fooled by the advertisement. The problem here is that they know that the cream wont change anything, but the emotional assembling they face forces and convinces them to buy it. Another example is the use of celebrities to promote a certain product. Advertisers use celebrities to try and play with their emotions. When a female, especially a teenage girl, sees her lovely celebrity wearing something new or anything colligate to the new fashion, she Is very likely to try to liberty look and atomic number 18 given tips on how to get her look (2012, p 92).Moreover, they did not only find a way to manipulate females, but also they are targeting males. Even though men are less emotional, but when it comes to women line drawing a product in a certain way, their emotions start to emerge. In advertising, the use of highly attractive models is believed to be effective in change magnitude sales (TTS & Change, 2007, p. 1). For example, my friend wanted to buy an off-road light from eBay. When he searched, many products appeared to him and all of them were at the same price. One of the advertisements was a woman carrying the light.Once he saw this, he was attracted to the advertisement, which made him buy this particular product and not any of the rests. Hence, advertisers know exactly where they can trick people, especially by targeting their emotions. However, though advertisements are known to manipulate people, it is important to know that it has a positive side. Advertisements can be informative somehow. For instance, there are many advertisements about health, government services, and new products. Advertisements create awareness about serviceable events and donation aiming.For example, as people know, donating blood is very important because it can save a life. So, through advertisements, we can know when and where we can donate. Also, it keeps us updated with the la test technology. For example, when Mercedes-Benz released the new S-Class model, they informed us about the new functions are included in the new model. After all, advertisements are here Just to inform us and tell us about the products and services that are available. Also it is a consumers decision to buy or not because it is their tariff to distinguish teen harmful and beneficial advertisements.But in reality, some people do not want to think before buying. They rush pronto after they see the ad without even thinking for a second. In addition to that, it does not make the advertisement innocents because they are really manipulating us to buy their products. They have to recognize that it is not ethical, and the government should censor the national of advertisements, which will prevent them from using the techniques that I mentioned above and also other hidden ways they use to manipulate us. In conclusion, advertisements have a negative impact on people.