Preserve Toothbrushes Essay Example for Free

push Toothbrushes EssayStrategic planning is an important aspect for any business or corporation. With pop it, an organization has no way to achieve a stated goal. They turn in no way to march towards their vision. In the skid of Eric Hudson, an entrepreneur with a vision, he successfully created a business with a goal in mind and implemented a strategic plan to make it happen. Every small business startup has to have some edge in order to compete another(prenominal)wise they will be forced out by larger, pre-existing competitors. For Preserve, this meant identifying and filling a niche in an industry largely consisting of multinational conglomerates. For Eric Hudson, this meant idea critically, having a plan, and implementing it in order to carry out his vision. Preserve found its niche in environmentally loving toothbrushes. Preserve created an environmentally friendly toothbrush manufactured from recycled plastic. Further enhancing the product was a unequaled 45 degree angled head designed by Hudsons father, an industrial engineer.At the time, the young movement was largely a niche in itself. While not a first-mover, others were already in the green products industry Preserve had a modified approach of the second-mover strategy. It did not create the green industry, only it did create a natural product. It was often a small market place for green products, and the products that existed were often less(prenominal) hard-hitting and of poor case. However, for Eric Hudson, he made it his vision to provide an environmentally friendly product without sacrificing quality or performance.Initially, Preserves toothbrush was marketed through grassroots movements and sampling. However, it was at one of the sampling events, that an employee from Stonyfield Yogurt, an fundamental yogurt company, approached Preserve and relayed the information that they consistently had leftover plastic from producing yogurt containers. With this bit of information, Pres erve had a new strategic alliance that provided them with the raw materials to produce its product, and Stonyfield had the ability to promote tself as an environmentally friendly corporation as a result of its efforts. Preserve is a small, niche brand, and like most other small niche brands, their marketing budget pales in comparison to its larger competitors. In Preserves case, they focus on generating publicity to promote and advertise their brand. The best advertisement is free advertisement, and Preserve tends to take back a lot of magazine articles and television appearances. This in turn generates word of mouth testimonials, the most effective form of advertising. patronagees in general should continually strive to enhance their business model and update their strategic plan. A SWOT analysis is a useful tool for examining a business and how it is meeting its fundamental military commission. By comparing the firms strengths and weaknesses with external opportunities and thr eats, a SWOT analysis provides managers with a clear of the organizations internal and external environments. In turn, this analysis can be used to ensure if the firm is meeting expectations or if it is on track to meet expectations.Preserves director of marketing, C. A. Webb, admits that she doesnt actually perform SWOT analysiss, but certainly uses that form of thinking consistently when implementing new products, distribution channels, designs, or other decisions. In fact, it was this style of thinking that led to Preserve to focus its effort on packaging its unknown product in order to appeal to a more ripe market and consumer. It was crucial to target a specific audience because retailers could not devote large amounts of ledge space to a small brand such as Preserve.So Preserve made it their mission to go up against their large competitors in the only way possibleout marketing them. Business strategy and strategic plans are crucial for any business, small, medium, or large. Preserve certainly provides an excellent pillowcase of the necessity of a strategic plan and how following one can lead to success, provided the organization has the inevitable strengths and environment as can be determined by a SWOT analysis. Preserves success can certainly be attributed to a successful business plan, as well as careful planning. Both are important lessons to be taken away from Preserves market presence.