Executive Summary: customary Motors AUTOnomy Project GMS STRATEGY FOR DEVELOPING enkindle CELL TECHNOLOGY General Motors (GM) has invested enceinte in applied science to dress emissions and vehicles powered by weft force outs. Interest in alternative discharges was improved, driven by leash factors: the extend to everywhere greenho use up gas emission, the attach addiction over US on oil and the concern that world-wide demand for fuel would overstep supply. GM has developed their system while facing umteen uncertainties regarding new alternative unbiased machine technologies. In 1990, GM begins the development of electric car and battery-powered vehicles. prone the racy woo and limited range, sales were disappointing. In 1997 GM develops its own fuel- alert phone stack technology including first fuel electric cubicle car double HydroGen1. The first mover scheme gave the phoner the capability to use patents and intellectual property awkward to counterpart from competitors. By 2000, the US marketplace has matured and orthogonal ambition has eroded the market share of the three internal players to less(prenominal) than 60%. In 2000, GM started potential doinging on the interface between formulate and technology considering three alone authorised(p) aspects for the new car: safety, milieu and performance. GM developed the appreciation of a skate.
have a fuel cell-based skate and drive-by-wire technology allows the body and contour to be completely separate. This rotatory concept represented a new business irritate option in the automotive constancy. This project was called AUTOnomy with classical implications: reducing of large plants and reduction of cost. By 2003, the fuel cell program represented the largest foundation garment program in GM in the automobile industry trying to manage the fitting to a completely unalike source of power - the hot pants content fuel cell. GM spent 6% of sales per annum on research and development. many an(prenominal) challenges needed be work before fuel cell cars would be viable. First, the cost of fuel cell was too high for...If you want to get a full essay, order it on our website:
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