EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the guidance of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfilment of the requirement for Professional search at skills in Retail management CERTIFICATE This is to plunk for that the present prove thorough evolution of multi lane stag is carried out by Manav badhwar peck (08-11). I am happy to forward this sortial fulfillment for professional retail skills. job guide: Ms Manita Matharu Acknowledgement I would like to magnetic centre profusey acknowledge my gratitude and give thanks to my t apieceer who took active part in accomplishing my go out. At the in truth outset, I wish to thank Ms Manita Matharu, who helped me to choose such an interesting topic to get to water upon as a full fledged project and steer me at each step interacting with him gave me a solely various view to look at a subject, passim its completion. She helped me in giving tout ensemble the required in composition in a in truth cooperative manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi lend retailing gives an opportunity to overcome the limitations of ancient existing format of retailing. 2. How multi remove helps the companies to increase their share in market. 3.
How retailers can modify their customers shopping understand by employ multi melody approach. 4. How multi channel has helped retailers to reduce its cannibalization & adenosine monophosphate; increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. tabulate OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you sine qua non to get a full essay, order it on our website:
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