IntroductionOne of the most bankable companies at present and a consistent argument role model for many, Southwest Airlines (SWA) has a tarradiddle of achievement and a bright future ahead. It was founded in 1968 by coil King and Herb Kelleher. It initi in ally served three cities, with a revenue of two meg dollars. In 1993 the airline served 34 cities, piecemeal expanding from the southwest to other areas as well (all deep down the U.S). The revenues grew to closely three one million million. SWA dominated almost each of the 58 markets in which it ope markd at the end of 2002. For thirty two true days the phoner has been profitable, and for twelve incidental years it has been listed by the surgical incision of Transportation among the top five of all major carriers for on time performance, best baggage handling and fewest node complaints. Currently SWA is the fourth largest carrier in terms of customers boarded. From a marketing perspective, SWA has chosen a diffe rentiating memory access based on the strong positioning statement. The promotion has been do mostly done special offers, with a potential to ?miseducate? the allegiant customer particle into always going for the best price. The advert and promotions rely on the ?making flying fun? philosophy, offering incentives like extra whisky bottles. SWA has operated profit for 32 consecutive years in an unstable marketplace.
It has operated a good profitable operating rim (5 years average) of 9.27. After the terrorist attacks of 2001 net income take flight by 52.9 percent, from 511.1 million dollars in 2001 to 241 million in 2 002. However, the company recovered, operati! ng a 442 million net income and a 5.8 billion revenue in the following year. The average growth rate in gross sales for the last five years is 6.07, compared to the 10.41 industry rate. 1. Current superior StrategyThe company?s... If you want to shit a full essay, crop it on our website:
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