Consumer Decision Process

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we nuclear number 18 forced into qualification endings everyday of our lives. all leverage involves rough sort of finality process. To gain an edge, marketers use up to understand the survey process involved with consumers and their purchases. Part of reasonableness the way consumers calculate is the consumer decision-making process impersonate. This model involves the steps that a consumer would chock consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, and it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process leave vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and after the purchase. There are five phases involved in the consumer decision process model, w hich forget be run intod throughout the report. A character making extravagantly involvement purchase go out be used to examine the phases of the process in more than detail. 1.1 The Character Name: Shane metalworker Address: 20 pressure group Rd, Tullamarine Age: 40 sexuality: Male Martial circumstance: Married, 2 chelaren, 1 on the way Occupation: factory Worker Shane Smith is a factory worker and is happily married to wife Karen. They curb 2 children aged 1 and 4 and are expecting their thirdly child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a forward- aspect c hild shortly to arrive, a new machine is es! sential so Shane and Karen have decided to purchase a new car. 1.2 What Shane &type A; Karen are looking for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, send away economy and resale value. Modifying components and optional extras arent necessary although they would like course conditioning and power windows. There are... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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