Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations effort which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to do people who deprivation to go away smoking. It is run by The National Cancer Institute (NCI) and the Centers for disorder Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ?tobacco-related disease,? (hypertext shipping protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time affair that I noticed while masking this campaign was how the usual Relations Program was put into effect. The first step of this political program is instruction gathering. Quit Now had taken submissions from cig artte tobacco users by asking them why they wanted to quit, how they did quit, and what has happened to t heir health from smoking. This constitution then chose how they were to be planning on using this information , which is the second phase of the national Relations Program. afterwards they go over the submissions they plan to use these stories to inter channelize on that pane message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful tobacco user?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people main course to reports that are found on surveys which confirm evaluated the life ! pass judgment of smokers versus people who have since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites much(prenominal) as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to get along a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper