Green Ox

UV0787 GREEN OX Overview In the fall of 2003, the invigorated products discrepancy of Palmer capital of Mississippi, Inc., a Cincinnati-based victuals and beverage manufacturer, successfully ameliorate a proficiency for dissolving common antioxidants such as Vitamin E and Selenium into juicy-glucose beverages. The result was a new stress of sports beverages with the added benefit of antioxidants. While the medical community was ut almost from self-coloured in their opinion of the benefits of antioxidants, some reputable studies joined the mathematical function of these vitamins and minerals to a reduced risk of certain types of cancers. lifelike food stores, health food stores, drug stores, and even received grocery store retailers often carried antioxidant tabloids. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop creative box for this new product. AccuityBrand recommended t he name colour Ox for the new beverage, and aft(prenominal) a short discussion with management that name was adopted. presently Palmer Jackson needed to act upon several important decisions some the introduction of kelvin Ox. Palmer Jackson hired Marketing Studies Incorporated, a well-respected marketing research firm, to subject on this product and to grant some basic rivalrous intelligence.

Management believed that the main competitors for Green Ox were other found sports drinks and some ve take aimable juices, most notably V7. There too appeared to be some amazingly strong interest among those wh o currently bargain for antioxidants in pil! l form. Research conducted by Marketing Studies, Inc., indicated that up to 10% of the plurality who purchased antioxidants in pill form would be elicit in obtaining these vitamins and minerals from a beverage rather than from a pill.1 1 Because the vegetables that make up V7 contain a significant amount of Vitamins A and C, V7 is high in natural antioxidants. V7 beverages are an excellent cum of antioxidant vitamins and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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