From Imitation to Innovation Zongshen Industrial Group Essay

From Imitation to Innovation Zongshen Industrial Group - Essay ExampleZongshen acquired human sources from Japan, SOE leaders and Chinese government officials. It developed Masters in Combustion Engines and Mechanical Engineering to improve skills of local students. The club developed its staffs skills on technology and engineering by organizing foreign visits to joint jeopardy partners and other companies.The decision of reverse merger was too challenging for Zongshen and Zou because the idea for quick listening was pleasant but, on the other hand, Zongshen was investing in a company which was about to be delisted. However, Zongshen took a filmy step and the original company eventually transformed to Chongqing Zongshen Power Machinery Co. Ltd, the largest engine producing business.Another critical manikin of Zongshen was its expansion to acquire Canadian based PEM technology. Zongshen took a smart decision to purchase PEM, it first coordinated with a Toronto listed capital ass et pool company, Norstar Ventures. Then it formed Zongshen PEM Power Systems. This was later expanded to a whole Chinese subsidiary as Zongshen PEM (Canada) Chongqing Hydrogen Energy Ltd. In 2006, another subsidiary Zongshen electric Vehicle Company Limited was developed. These two focused over the production of bounteousness e-bikes, giving strand to Zongshen over its rivals.The initiative of inexorable ocean strategy for Cyclone products was very attractive. But the way this strategy was enforced cannot be appreciated. The main flaw with this strategy was that the consumers couldnt relate such a premium prize and price product to Zongshen. Following are the Yellow Tail wine case implications for Zongshen to implement their blue ocean strategy.2. Reduce consumer confusion. In Chinese market there was a need for quality and executing but it was not yet realized by the consumers at large. So they could not relate Cyclone products premium differentiation to their need. Therefor e, the