Marketing planning Assignment Example | Topics and Well Written Essays - 1750 words

Marketing planning - Assignment congresswomanIn addition, there are approximately 20,000 garages and other service outlets, which involve in selling of pertly tires as a segment of a broader service offering. The whole assiduity combined employs near about(predicate) 16,000 people. The tyre retail sector is also engaged in the gross revenue of replacement tyres. The value of sales amounts to about 3.2 billion a year.Even though automobile tyre industry is an exuberant sector, which has witnessed an curious growth over the past few years, concentration of internet retailers, often termed as e-retailers, remains instead small (3%). However, in the recent past, concentration of the same seems to be growing at a rapid rate with many players entering the already competitive market.With the scenarios presented above, it is quite clear that the competition that Guildford Tyres Co. Ltd. deals with is immense. They are tyre retail and automotive service specialist, who have been in ser vice since 1967. It is a family owned and administered business, which has become the take autonomous tyre specialist in the county of Surrey within the United Kingdom (Guildford Tyre Company,2012a). The products sold by the partnership ranges from car tyres, 4x4 tyres,van tyres, cycle tyres, motorcycle tyres, wheels, brakes, batteries to shock absorbers (Guildford Tyre Company,2012b). The serve offered by the company includes tyre fitting, mobile tyre fitting,wheel alignment and servicing, puncture repairs, tyre wholesale and other associated services (Guildford Tyre Company,2012c).The political landscape of the UK is established in the ethos democracy and steady framework of governance, which ensures a authorized degree of uniformity in its policies. After the world wars, the UK established itself as a major world(a) force, which was stimulated by a swift economic development. One of the major contributors of this development was the tyre industry and it continues to be the sa me in the contemporary society. UKs strong trade